Tone of voice is how you communicate the values and personality of your business. When you establish your company’s unique voice, you leave a lasting impression on your audience. That’s because it’s not only what you say that matters, but how you say it.
Acrolinx comes with presets that meet a lot of content needs. These presets give you the freedom to choose the guidance you want so you don’t have to adjust each individual guideline. All you have to do is choose the preset that fits best for each goal.
You can decide if you want the tone of your content to be formal or conversational. To get started, choose one of the presets.
To select a preset, follow these steps:
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Navigate to Targets in your Acrolinx Dashboard.
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Hover over the Target that you’d like to edit and click the Target name.
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Click on the goal Tone to expand it.
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Select the preset Conversational or Formal from the dropdown.
You can of course make changes to the individual guidelines to create a custom preset. See Fine-tune your Goals.
Warning
Careful, you can only create one custom preset for each goal within a Target.
When you drill down to the Tone guidance to configure the guidelines, you’ll find three guideline groups.
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Guideline Groups |
Description |
|---|---|
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Metrics |
Choose if the Informality index and Liveliness index will show up in the Sidebar. To learn more about metrics, see Scorecard Essentials. |
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Paragraphs |
Select which guidelines should apply for paragraphs. |
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Words and Expressions |
Decide if you want Acrolinx to highlight overused phrases, slang, and other expressions that affect tone. |