Checking Websites for SEO
You can use the Acrolinx Website Checker to analyze the keyword usage in your own or your competitors' web pages. The Acrolinx Website Checker checks a single URL or a list of URLs and produces an SEO report for each of those pages. You can use the SEO report to see what keywords are used most frequently in each web page. You can also see overall SEO statistics for your website broken down by page and keyword.
SEO Checking with the Acrolinx Website Checker
The Website Checker is an online application that you access in your web browser by opening the Website Checker URL. The Acrolinx administrator distributes this URL to all Website Checker users. To use the Website Checker, you first configure your search options, search for pages, and select relevant pages in the search results. After you have selected pages, you check the pages and review the checking results.
To check one or more web pages with the website checker, follow these steps:
- Openthe website checker by entering the following URL in your web browser.
In the URL field, enter one URL or a list of URLs separated by space or line break.
The Website Checker supports the URL protocols HTTP and HTTPS. However, you can't check password-protected websites.
Assign keywords for checking.
You assign keywords to assess how effectively the web pages are optimized for those keywords.
- Select Assign Keywords to display the keyword fields.
Enter a primary keyword and if necessary, enter a secondary keyword and other keywords.
In the Other keywords field, enter a comma-separated list of keywords.
Configure the Website Checker to follow links.
You can check more of your website by following the links on the starting page. To find web pages, the Website Checker first follows all of the links on starting page, and continues following links on web pages which are found from the starting page.
- Select Follow links to display the available options.
Maximum link depth
that the Website Checker should follow.
The link depth is the distance in links between each starting address and a web page.
For example, if you enter 0 , the Website Checker finds only the page that you entered as the starting address. If you enter 2, the Website Checker follows the links on the starting page and continues following the links on the pages which were found through the starting page.Remember: If a URL redirects to another address, the redirection is considered as one level in the link depth. For example, if your starting address redirects to another address and you have a depth of 1 configured, the Website Checker interprets the redirection as one level and stops following any further links.
Maximum number of pages
This setting defines how many links the Website Checker follows before stopping the search.
If you enter more URLs than the maximum number of pages, the maximum number of pages is updated to match the number if URLs in your list. This behavior ensures that it is possible to return least one page for each starting address in your list.
Configure the website checker to follow links outside the starting address domain.
By default, the option Only follow links to pages in the same domain as the starting address is enabled. This option is enabled to prevent the Website Checker from returning pages that are not part of your website. For example, if you have entered a link that starts with domain "topspin.com", the Website Checker does not follow links to pages in "widgets.com". If you have entered a list of URLs, the Website Checker stays within all domains in the list.To check pages that are not in the starting address domain, deselect this option.
Configure the Website Checker to
only follow URLs that contain search terms
Enter one or more search in the text field Only follow URLs that contain the following search terms: .
For example, to find pages about a specific product such as "switches", you can enter the term "switches". You can prefix a search term with "-" to exclude that term. For example, to exclude blog entries, enter the term "-blog". These examples assume that the file names of the pages describe the page content.
(Only if you configured the Website Checker to follow links)
The Scan Results page displays all web pages that match your search criteria. To open the web page in a new web browser window, click the link icon next to the page name.
- (Optional) Deselect any web pages that you do not want to check.
The Check Results page displays the checking progress for each web page.
You can keep track of the overall progress by monitoring the Status indicator in the check results header.
- Once the check as completed, use the tools on the Check Results page to the review the checking results .
Restricting URLs to a Set of Search Criteria
OverviewYou can restrict the range of pages that the Website Checker finds by selecting the option Only follow URLs that contain the following search terms: in the Follow Links panel. After you select this option, enter your search criteria in the field that follows the option.
Examples of Advanced Search Criteria
You can enter search terms that should be included or excluded from the URL.
To ensure a URL contains at least one search term:
Enterthe search terms separated by space.
Example: t e r m i n o l o g y v a l i d a t i o n
Only URLs with which contain the word 'terminology' or the word 'validation' are returned.
To ensure a URL contains several search terms:
Enter the search terms with the prefix '
' separated by a space.
Example: + t e r m i n o l o g y + v a l i d a t i o n
Only URLs with which contain the words 'terminology' and 'validation' are returned.
To ensure a URL does not contain specific search terms:
Enter the search terms with the prefix '
' separated by a space
Example: - t e r m i n o l o g y - v a l i d a t i o n
URLs with which contain the word 'terminology' or the word 'validation' are ignored.
The Checking Results
You can use Checking Results page to monitor the progress of a check. Once the check has completed, you can review areas of a website that need better optimization or to compare how certain web pages are optimized for certain keywords. The checking results are split into two sections where the results are broken down by page and by keyword.
Interpreting the Page Results
By default the checking results page displays the page results. You can also click the Pages tab to return to the page results. You can use the page results to find the web pages that have the most issues or to identify pages contain a certain keyword.
- Click the Issues column to sort the list by the number of issues found.
- To open the SEO report for a checked web page, click the URL of that page.
- To open the checked web page in a new web browser window, click the link icon next to the page name.
Filtering the Page Results by Keyword
- Enter the keyword in the Filter pages with this keyword field.
- To open the SEO report for a checked web page, click the URL of that page.
When you filter the list, a new column displays the weight of the keyword in each page . The keyword weight indicates how heavily each page has been optimized for the keyword. You can sort the Weight column to see most heavily weighted pages for your chosen keyword.
Reviewing Pages by Keyword Weight
Thenumber of SEO issues in web pages where the keyword has a high weight.
A high keyword weight is only good if the page contains few SEO issues. If the keyword weight is too high, your page might include common SEO issues such as keyword stuffing.
To ensure that your selected keyword is not used too often, click the URL of the web page to open the SEO report for that page. Review the SEO report for any warnings associated with your keyword.
Pages that have a low weighting for your selected keyword.
Look for pages that you want people to find when they search for that keyword. A low weighting indicates that these pages require better keyword optimization.
To get more detailed statistics on all keywords that were found in the checked web pages, click the Keywords tab .
Interpreting the Keyword Results
You open the keyword results by clicking the Keywords tab. The keyword results include statistics on the length of each keyword, the number of pages that the keyword has appeared in, the total frequency of the keyword across all pages, and the number of competing pages. An icon next to the keyword indicates an assigned keyword.
Reviewing Keyword Usage
The number of long-tail keywords that are used across your web pages.
- Long-tail keywords are more valuable because users who find your web page with a long-tail keyword are more likely to stay on the page.
- Sort the results by the Length column to see how many long-tail keywords are used across your pages.
The distribution of keywords across pages
Ideally, each page in your website should be optimized for a specific group of keywords so that users find the most relevant content for their search terms. If you have used many of the same keywords across multiple web pages, you might have duplicate content which dilutes the relevancy of your web pages when they appear in search results.
Sort the results by the
column to see which keywords appear in the most pages.
Check the keywords that appear across multiple pages and ensure that the page appearances are in line with your keyword optimization strategy.
- To see exactly what pages contain a specific keyword, click the number of page appearances for that keyword.
- Sort the results by the Page Appearances column to see which keywords appear in the most pages.
Looking for Keyword Cannibalization
You can use the keyword results page to monitor your website for keyword cannibalization. Keyword cannibalization occurs when the same keyword is used across too many web pages. Search engines analyze your site and find many different pages on the site that all seem to be relevant for particular keyword. The search engine must choose one page that best fits the search term. The selected page might not be the page that you want users to find first when they enter the search term.
- To see which keywords have the most competing pages, click Competing Pages column header to sort the keywords by the number competing pages.
To see which pages are competing for a specific keyword, click the number of competing pages for that keyword.
In the Keyword Weight Comparison Chart that appears, review the list of pages and compare their keyword weights.
If all the weights are similar, optimize the pages so that the keyword weight for your preferred page is higher than the other pages.Remember: The Keyword Weight Comparison lists only the pages with the highest and most similar keyword weight. This allows you to identify the pages that are most likely optimized for the same keyword.
How the Keyword Weight is Calculated
The keyword weight indicates how heavily a keyword is optimized in a specific web page. The keyword weight is calculated using the keyword density, prominence, and context. The keyword weight is then normalized so it is expressed as a score out of 100.
The Calculation Formula
The following formula shows how the basic keyword weight is calculated:
(Density * 20) + Prominence + Bonus score
The following table HTML shows elements that contribute to the bonus score:
- The density is multiplied by 20 to ensure that density plays a greater role than prominence.
- The bonus score is based on the contexts where the keyword was found.
The bonus score applies only once per element. For example, if a keyword appears multiple times in the title, the keyword earns bonus points only once.
The following formula shows how the keyword weight is then normalized to a score out of 100:
(Keyword weight / (The sum of weights of all keywords))*100
Example of a Keyword Weight Calculation
You check the web page "topspin.com/about_us.html" which is optimized for the keyword "switches" but contains 9 other keywords.
"Switches" has a density of 2.7% and prominence score of 26.
- The density (2.7) multiplied by 20 is 54.
- 54 plus the prominence score (26) is 80.
"Switches" appears in the body of the document and the Meta description.
- A keyword in the Meta description is worth 30 bonus points.
- 80 plus the bonus score (30) is 110 which is the keyword weighting.
There were 10 keywords in the document including "switches". Suppose that the total combined weighing of all keywords in the document is 993.
- 110 (the keyword weighting) divided by 993 (the weighting of all keywords) is 0.11.
- 0.11 multiplied by 100 provides the normalized keyword weight of 11%.
Exporting the Checking Results to CSV
You can export the results that are displayed on the Pages tab or the Keywords tab to a CSV file. You might export the results to integrate the SEO statistics into other reports that you have created in Microsoft Excel.
To export the checking results to CSV, follow these steps: